Tuesday, June 12, 2007

All Freakonomics is Local

Last week, New York Magazine ran a really interesting piece where they did the profit (or loss) calculations for many of the stitches in the fabric of the city- everything from Goldman Sachs to a yoga studio, to a soup kitchen to a yellow cab. It was interesting to see how much money people are actually making, and how they earn it. You can find over twenty examples here.

And here's an example even closer to home: at the Met Foods across from my apartment with the extra pervy staff, a pint of Haagen-Dazs used to sell for $4.99 (Haagen-Dazs is never spelled like you think it is). Now Haagen-Dazs has released a new "Haagen-Dazs Special Reserve" line with flavors like "Brazilian Acai Berry Sorbet" and "Hawaiin Lehua Honey & Sweet Cream". I am not making this up. The new Special Reserve flavors are selling for ... $4.99. Hmm. In New York City, nothing is special, exclusive or worth having, unless it is ridiculously expensive. So now the regular Haagen-Dazs, as you might call it, is selling for $2.99. Right now it's just a weekly special, but maybe it will stick. Yeah, this is pretty much my life. What can I say? I work a lot.

Also, when I was researching Haagen-Dazs on Wikipedia (nerd alert) I was very surprised to find that Haagen-Dazs was originally an American company founded in the Bronx, of all places and that the name is just two made up words that was intended to look Scandinavian. Well played, Mr. Mattus. So now I don't feel bad about being too lazy to put in the damn umlauts.

1 comment:

jesse said...

I don't understand why we're tipping cabbies when they get most of the revenue anyway. I should follow nicole's example and punch them in the nose when they ask for any money at all.